Serbia: becoming a tourist hot spot among the Balkan nations

At the World Travel Market 2016 in London, the leading event for the global travel industry, euronews spoke to Marija Labovic, CEO at the National Tourism Organization of Serbia, about how Serbia wants to place itself as a tourist hot spot among the Balkan nations and will launch a big marketing campaign in 2017.

This year, we started a new tourism strategy until 2025 and this strategy will serve as a guideline where we will go towards when tourism is concerned. Our government sees tourism as something very important, as an important part of our economy but also for the image of our country as a whole. In this sense, tourism has a very important role in our government’s strategy that is why we see a big possibility and we want to use this moment to promote Serbian tourism more, especially in 2017.